Big data’s biggest impact is not on Silicon Valley

Big data

As interesting as big data can be within Silicon Valley’s elite companies, it’s having a bigger impact on Middle America.

Most Hadoop jobs can be found in Silicon Valley, where “The best minds of [a] generation are thinking about how to make people click ads,” to quote Cloudera co-founder and chief scientist Jeff Hammerbacher. As he also said, “That sucks.”

While Hadoop jobs revolve around Silicon Valley, Hadoop innovation — and big data innovation, generally — is anything but a Silicon Valley phenomenon. In fact, if you want to see entire industries changed through data, go to Middle America. That’s where I’ve been this week, and it’s eye-opening. […]