Wanna Race? Cloudera Says Impala is Faster than Hive and Proprietary RDMS

Cloudera made a big splash at O’Reilly Strata + Hadoop World 2013 in New York City last October when it announced its Enterprise Data Hub strategy. It wants it to be the place where companies park all of their data, regardless of its format, and from which they can use BI tools, whichever they happen to be.

At the time, some of Cloudera’s Hadoop competitors were a bit taken aback — not by  the idea of an Enterprise Data Hub (MapR suggested it more or less already offered one. Hortonworks sort of ridiculed the term, adding that it preferred the word “platform,” as in Hortonworks Data Platform), but by Cloudera’s insistence that it no longer saw them as competition.

Cloudera CEO Tom Reilly told GigaOm’s Derrick Harris that the company has set its sights on a larger market, the one in which IBM, Pivotal (and we’d guess HP, Teradata and so on) are the established players. So what’s new today?  […]